SEO Audit for Shopify: Complete Guide to Fix Your Store

Shopify stores have unique SEO challenges: duplicate content from collection filtering, slow apps blogging page speed, and limited control over URL structure. Here's how to audit and fix them.

1. Fix Duplicate Product URLs

Shopify creates two URLs for every product: /products/item and /collections/name/products/item. This causes duplicate content. Fix: ensure canonical tags point to the primary /products/ URL. Check this in your theme's product template.

2. Optimize Collection Pages

Most Shopify stores have empty collection descriptions. Add 150-300 words of unique content to each collection page. Include your target keyword naturally. This is the single biggest SEO win for most stores.

3. Speed Audit

Shopify apps are the number one speed killer. Each app adds JavaScript that runs on every page. Audit your apps: remove any you don't actively use. For the rest, check if they offer "lazy loading" options. Target: Shopify speed score of 50+.

4. Product Schema Markup

Shopify includes basic product schema, but often misses reviews, availability, and brand. Use an SEO app like JSON-LD for SEO or manually add structured data to your product template.

5. Image Optimization

Product images are often 2-5MB each. Shopify auto-compresses, but you should still: use descriptive filenames before upload (blue-running-shoes.jpg not IMG_4521.jpg), add alt text to every image, and use WebP format where possible.